Marisol manages the online advertising campaigns for a chain of toy stores: Google Certification Exam
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Select 2 Correct Responses
Google Ads Search Certification exam answers
- Search
- Video
- Discovery
- Display
- Shopping
- Search
Explanation of which Google Ads campaign should Marisol use to show images of her products:
Shopping Campaign:
Marisol should use Shopping campaigns to display images of their products and advertise their company's online and local inventories of toys. Shopping campaigns are specifically designed for showcasing products with images, prices, and product details. These ads can appear in Google Search results, Google Shopping, and partner websites. By utilizing Shopping campaigns, Marisol can effectively showcase their toy products to potential customers, whether they're looking for them online or in-store. This campaign type allows them to highlight their product offerings and attract traffic to both their website and physical toy stores.
Search Campaign:
Search campaigns are another essential choice for Marisol. These campaigns help boost traffic to their website and local toy stores by targeting relevant keywords. When someone searches for keywords related to Marisol's products or services, their ads will appear in the search results. This allows Marisol to capture the attention of users actively searching for toys or related information. By using Search campaigns, Marisol can increase awareness of both their online and local presence, ultimately driving traffic to both channels.
In summary, Shopping and Search campaigns are the most suitable options for Marisol's goals of showcasing product images, promoting online and local toy inventories, and driving traffic to their website and physical toy stores through Google Ads.

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